Why linkedin is Important ?

You've heard LinkedIn is important, but is it actually? And if so, why? We take a deep dive into the networking platform.

Did you know that LinkedIn, the professional social networking platform, has actually been around longer than Facebook, Twitter, Snapchat, and Instagram? But it's more relevant now than ever.

Why? Because it hosts more than 800 million professional profiles in more than 200 countries and territories worldwide, which means nearly an unlimited supply of network connections and job/future opportunities. From seeking a new job to maintaining your personal brand, using LinkedIn is an important part of being a full-fledged professional in any industry these days.

Here are following important reasons to create a LinkedIn account

1. Your LinkedIn Profile Builds Trust and Credibility:

A well written LinkedIn profile will give you credibility and will establish you as a trustworthy potential employee. Every time a recruiter contacts you, you can be sure that they’ve looked at your profile. Your LinkedIn profile will act as a validator in that you are a real person, and not someone who’s CV or resume is too good to be true.

2. You can tap into its powerful job board:

As a job seeker, you can search its robust job board — and even apply to jobs — through the networking platform. 
Search jobs by keywords and location. Even if you're not actively seeking new employment, you can set job alerts based on your career interests to regularly receive email updates and stay in the loop.
With LinkedIn's premium account, you can access even more information about job openings. Send direct messages to recruiters and hiring managers.

3. You can build your brand:

Just like companies build their brands, it's important for you to build your professional brand online. How do you stand out from others in your industry? What makes you marketable? Why should someone pay you six figures?
LinkedIn is a simple way to put your name on the professional map. Upload a professional profile picture and write a powerful LinkedIn summary that emphasizes your strengths and showcases your personality. When recruiters, employers, co-workers, and managers peruse your profile, they should be able to gain a strong understanding of who you are and what skills you bring to the table.

4. You can research companies and its employees:

Sure, if you're applying for jobs you can access openings from other job boards; there are plenty of those out there. However, LinkedIn offers other perks.
These days, many companies maintain their own LinkedIn pages where they'll update company information, share company news and insight, and showcase current employees. If the company knows what it's doing, you should get a good, solid feel for its culture and its people to make sure it's a fit for you before diving into the interview process or accepting a job.

5. Great Networking Opportunities:

LinkedIn is such an important networking tool for professionals.
Even if you're an introvert and hate networking events, you can still foster meaningful LinkedIn connections. Through LinkedIn, you can build a relationship with mutual connections, folks in your field, and even your greatest role models.
You can also look at your LinkedIn account as a digital Rolodex where you can add interesting people you’ve met months or even years ago.

6. It can help you tap into industry news:

Like other social networking sites, LinkedIn aggregates a timeline when you log in. There, you'll find news updates from your connections, your groups, and your company. It's both fun and wise to keep tabs on industry trends and reports. 

In conclusion

If you were wondering how many benefits to LinkedIn there could actually be, then hopefully this list convinced you it's one of your most powerful professional tools. With it, you can build and maintain your network, search for jobs, and build your professional reputation. Plus it's free. So why wait?